No trip to Central California is ever complete without visiting several of the great wineries in the Paso Robles region, as well as our favorite little haunt on the Central Coast ... Cambria by the Sea. Two extremes hit me over the course of the weekend, and have gotten me thinking ... no, obsessing about the whole concept of buying locally made products and food. The "locavore" concept is open to interpretation, and true believers commonly impose anywhere from a 100 to 250 mile radius as being considered "local" when buying food products. But regardless of the radius you choose to choose, the idea is that residents of central Oregon shouldn't be buying their berries from Mexico ... they should get them seasonally from the surrounding farming communities. Consumers in the San Francisco Bay Area should be getting all of their fresh products from within Central California's fertile farm and ranch land. If something's out of season and can't be purchased at the Farmer's Market or local Whole Foods or Mollie Stone's, figure out a substitute that's regionally produced, and serve it instead.
We visited several wineries, many of which are regulars for us ... Zin Alley (my very favorite wines, currently), Denner, Jada, Tobin James and Eagle Castle are always on the Paso Robles tour. But we always try to hit a couple new ones, and this trip found us at Dover Canyon and Le Cuvier wineries, and both had some wonderful new wines. It was at one of the new wineries that I spotted a really cool looking gadget, but quickly decided that twenty-two bucks (plus California's current 9.5% sales tax) was too much for such a toy. The gadget was basically a large corkscrew with a foldout bread knife, housed in a beautiful wooden handle, made by one of my favorite knife makers, LamsonSharp. It caught my wife's attention too, and after reading the beautiful description, she bought it for me. Don't get me wrong, it's a beautiful knife and corkscrew and I'm sure it will get lots of use. I plan to keep it in the car for the next time I find myself at a winery with the need to cut up a baguette of sourdough, slice up some great cheeses, and open a bottle of zinfandel for an impromptu picinic lunch.
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J.C. Penney's carries a line of blue jeans called the "Great Arizona Jean Company," and you've no doubt guessed that they're also made in China. Virtually everything in front of me as I write this, comes from China. The computer and virtually everything in it, the monitor, Logitech mouse, and even the Microsoft keyboard. Dell speakers ... China, Western Digital hard drive, the lamp in the corner, the printer on the table, the fan across the room ... you get the picture. We've quite simply outsourced our entire commodities production to China. Stetson Hats should come from Texas (they do) and Levi's should come from San Francisco (they now come from China too).
The other "extreme" of our recent getaway, was during another tradition whenever we visit the area ... a trip to Linn's Restaurant. We've been going to Cambria, and therefore to Linn's, for about fifteen years. We actually thought of moving there at one point, but they have a severe chronic water shortag
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We're currently living on the San Francisco Peninsula, but our home is in beautiful Bend, Oregon. Both these locales have excellent weekend farmer's markets, as well as top notch grocery stores that strive to carry both local products, and healthy, minimally processed foods. We're fortunate to have markets like Mollie Stone's, Whole Foods, Draeger's, Andronico's and Lunardi's nearby, as an alternative to the ubiquitous Safeways (3 of them within a mile). Bend has the Newport Market and a Wild Oats, which is now owned by Whole Foods so they have similar quality and selection.
Farmer's markets are a great way to keep your money local, while getting genuinely healthy foods from nearby growers. And everything just seems fresher when it's displayed in a packing box, fresh from the ground or off a tree from a relatively close farm. Weather permitting, the Belmont and San Carlos markets are operational every weekend. Bend's market is seasonal, since the snow and very cold weather precludes them from holding the weekly sales outside in a parking lot, or next to Mirror Pond, which often freezes over in the winter.
We took a trek into San Francisco on a recent Saturday, and they also have a weekly farmer's market right on the Embarcadero, in front of the recently revamped Ferry Building shops. So it's possible to buy locally and be guranteed of fresh product, quite literally in the heart of the City's financial and tourist district. The one glaring difference in shopping here, vs. down the Peninsula or in Bend, is the parking meters that want 3.50 an hour. San Francisco should be encouraging vs. discouraging this business via these outrageous parking fees. There are no meters in Bend, and we cherish the fact. No sales tax either, while I'm on the subject. But there are actually farmer's markets all over the City, and I'm sure they don't all gouge you for parking. Worth some research, and I found the information's readily available on the Internet.
It's likely that either your town or one close by has a weekly farmer's market, and I highly encourage the reader to check it out. This is where you'll find the freshest products available, grown locally on a non corporate-size farm, with minimal pesticides, available for you and your family. The lemons aren't waxed, the lettuce and celery don't spend half a day soaking in water to make them appear prettier than they actually are, and the tomatoes are fresh off the vine. Carrots are sweeter, tomatoes tastier with less of the acidic quality they pick up in Mexican hot houses, and lemons and oranges smell like the first day of spring.
Another interesting thing I've noticed with both farmer's markets and some (not all) of the products at higher end markets, is that there's not a huge difference in prices. Sure, you can pick up fresh strawberries at Draeger's in January, but you'll pay five bucks for them. But wait 'til they're fresh and in season, and they're likely to be very close to what Safeway gets for them. I'm fond of fresh, bulk grains, and while it's always a good idea to do your homework and find the best combination of quality and price, these can also be purchased from the specialty stores at a substantial savings over the boxed varieties that your local Safeway offers. I saved over a dollar a pound on the quinoa I picked up in bulk from Mollie Stone's, over Safeway's packaged and processed variety. I don't mind doing the rinsing ... don't process my food in an attempt to save me time or energy in the kitchen. It's like frozen orange juice ... there's nothing wrong with it, but sometimes you just want fresh squeezed, and don't mind spending ten minutes doing it.
I'm trying my best to buy locally, or at the very least ... the freshest possible products. The more I read about corn vs. grass-fed beef, pesticides, and the measures taken to make your food look fresh, the less I want to eat it. And the factory farms and ranches that are subsidized by the government in the same way the banks and insurance companies have been because they're too big to fail, could stand a reality check and a re-thinking of how they do business. Bigger isn't better, small farms and ranches need a fighting chance.
The winery I noted above as my favorite, Zin Alley, produces two zinfandels, a syrah, a port, and a dessert wine on a small ten-acre hillside vineyard off Highway 46 in Paso Robles. Continuing east on 46 and then turning north on 101, you'll notice vineyards for as far as you can see
As a final footnote ... We have friends who had a house outside of Vail, and we were fortunate enough to be invited to be their guests many times. I don't ski, but this is a skier's paradise in the beautiful Colorado Rockies, and the local communities have some of the best shopping and restaurants I've ever seen. Sweet Basil is one of the top 10 places I've eaten in my life, and we made it a point to eat there on every trip. Their chocolate martinis and infused vodkas alone, are enough to keep the bar packed every night. One of the most fun shops in the little village of Vail is Scotch on the Rockies. They carry a nice variety of clothing, blankets and throws, and home products, all from Scotland. Or so I thought. On one of our last trips, I saw and bought a great navy blue pullover windbreaker from the little store, and it's become my "go to" jacket for cool evening walks along the Deschutes River. And so it was with a degree of fascination, verging on sheer amazement, that the first time I consulted the tag on the collar for washing instructions for my blue windbreaker from Scotland, it read "Made In USA."